Question 1

Is this real science, or is it astrology?

Accepted Answer

The base is the Big Five, the most validated personality model in psychology and the one used in academic research. DISC sits on top as a practical shorthand for communication style, and we treat it as exactly that: a heuristic for how to talk to someone, not a diagnosis. Where the two disagree, the page falls back to what we can actually observe about the person and their role.

Question 2

Does the profiling actually move the number?

Accepted Answer

We would rather you measured it than took our word for it. Across the first 40 early-access teams, conversion on outreach links rose 38% on average, which is a real number from a small and self-selected group. Run half your leads to personalized pages and half to your normal page in the same week, then compare. If it does not move for you, that is worth knowing in week one.

Question 3

Are you diagnosing people?

Accepted Answer

No. We adjust three things: the tone of the writing, the order the sections appear in, and which piece of proof leads. We never assign a personality label to a person, we never store one as a judgement about them, and we never show anything of the kind to the prospect or put it in a CRM field.

Question 4

What if you get someone wrong?

Accepted Answer

The downside is small by design. Even on a wrong read the page still carries your offer, your brand and true facts about their company, so what changes is a slightly different tone and a different section order. A wrong read costs you a less well-tuned page, not a wrong one.

Question 5

Can I turn the profiling off?

Accepted Answer

Yes, per campaign. Run on role and company context only and you still get research-driven pages and messages, just without the tone and ordering layer. Some teams start that way for their first batch and switch it on once they have a control to compare against.

Question 6

Will my prospect know they were profiled?

Accepted Answer

No. There are no labels, no scores and nothing about personality anywhere on the page. What they see is a page that happens to say things in the order they prefer to read them, which reads as a well-written page rather than as personalization.

Two people with the same job title buy in completely different ways

We work out how each lead decides, then build around it

DISC is a shorthand for how someone wants to be sold to

We read the signals a person leaves in public

That becomes a profile of how to talk to them

The page and the email get rebuilt around that profile

Your prospect never sees any of this

What the profile changes on the page

Reads decision style from public signals

Grounded in the Big Five

Sets the tone, direct or warm

Reorders the page per person

Picks which proof leads

Invisible to the prospect

It is already booking meetings

People act on money, not on opinions about their website

Careful buyers want proof before they want a pitch

Each person got the version they wanted to read

The fair questions about profiling

Is this real science, or is it astrology?

Does the profiling actually move the number?

Are you diagnosing people?

What if you get someone wrong?

Can I turn the profiling off?

Will my prospect know they were profiled?

Explore more

Deep Research

Personalized Pages

Personalized Messaging

Analytics & Notifications

See two real pages for two different buyers