Question 1

Where does the research actually come from?

Accepted Answer

Public sources only: the company website, news coverage, public profiles and posts, and job listings. You choose which of those we use and you can switch any one of them off, per campaign. We do not buy scraped private data, and we do not touch anything that sits behind a login.

Question 2

What happens when something cannot be found?

Accepted Answer

We leave it out and build around what we do know. This matters more than it sounds: the fastest way to lose a prospect is one confidently wrong detail about their own company. A page carrying three true facts converts better than one carrying five where a single one is wrong, so the model is never allowed to fill a gap with a guess.

Question 3

Is this creepy, or a compliance problem?

Accepted Answer

It is the same homework a good rep does before a call, done for everyone on the list instead of the top ten accounts. Everything comes from sources the company published themselves. Your prospect never sees a profile, a score or anything about how the page was built, and nothing we research is exposed to them.

Question 4

How is this different from an enrichment tool?

Accepted Answer

Enrichment hands you a filled-in spreadsheet and stops there, and you still have to turn it into something a prospect actually reads. We read the person and the company, keep only what fits your offer, and turn it into the page and the message they receive. If you already run Clay or Apollo, keep them and bring the output in.

Question 5

Do I have to clean my list first?

Accepted Answer

No. Missing titles, company sizes and industries get filled in before anything else runs, which is usually where half a list falls over. Single-source enrichment tends to cap out around half your rows, so anything still unknown after that is marked unknown rather than invented, and the page is built around what is left.

Question 6

How long does research take per lead?

Accepted Answer

Seconds per lead, and it runs across the whole list at once rather than one at a time. A rep doing this properly needs twenty to forty minutes per prospect, which is exactly why it stops after the first ten accounts. Removing that cost is what lets the whole list get the treatment your best accounts used to get.

Know everything that matters about a lead

The homework your best rep does, on every single lead

We find out who this person actually is

We map the company around them

We catch what just changed at their company

We fill the gaps in your list before anything runs

Then the research goes straight into your outreach

What we do with every lead you send us

Researches every lead, not the top ten

Public sources only, and you pick them

Never invents a fact

Fills what your list is missing

Keeps only what fits your offer

Seconds per lead, not half an hour

Feeds the page and the message

Runs before your sequence sends

Whatever you can describe, we can research

It is already booking meetings

People replied to say we had done our homework

We showed each business what a better website was worth

Every prospect saw the client story closest to their own

The background on every lead, without the hours of digging

What people ask before they trust the research

Where does the research actually come from?

What happens when something cannot be found?

Is this creepy, or a compliance problem?

How is this different from an enrichment tool?

Do I have to clean my list first?

How long does research take per lead?

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Persona Analysis

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