Know everything that matters about a lead

Public sources only: the company website, news coverage, public profiles and posts, and job listings. You choose which of those we use and you can switch any one of them off, per campaign. We do not buy scraped private data, and we do not touch anything that sits behind a login.

We leave it out and build around what we do know. This matters more than it sounds: the fastest way to lose a prospect is one confidently wrong detail about their own company. A page carrying three true facts converts better than one carrying five where a single one is wrong, so the model is never allowed to fill a gap with a guess.

It is the same homework a good rep does before a call, done for everyone on the list instead of the top ten accounts. Everything comes from sources the company published themselves. Your prospect never sees a profile, a score or anything about how the page was built, and nothing we research is exposed to them.

Enrichment hands you a filled-in spreadsheet and stops there, and you still have to turn it into something a prospect actually reads. We read the person and the company, keep only what fits your offer, and turn it into the page and the message they receive. If you already run Clay or Apollo, keep them and bring the output in.

No. Missing titles, company sizes and industries get filled in before anything else runs, which is usually where half a list falls over. Single-source enrichment tends to cap out around half your rows, so anything still unknown after that is marked unknown rather than invented, and the page is built around what is left.

Seconds per lead, and it runs across the whole list at once rather than one at a time. A rep doing this properly needs twenty to forty minutes per prospect, which is exactly why it stops after the first ten accounts. Removing that cost is what lets the whole list get the treatment your best accounts used to get.